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#Creating content for wechat official account how to
#Creating content for wechat official account registration
#Creating content for wechat official account license

#Creating content for wechat official account how to

There you will find a step by step guide on how to register your WeChat account. To decide which account best suite your business, we invite you to read our guide on how to register a WeChat Official Account where we address the main differences between the WeChat Subscription account and the Service account. The main difference among the two is that the Subscription account enables you to post daily while the Service account is limited to 4 posts per month. The accounts you should consider are the Subscription account and the Service account. This account is not suited for marketing purposes. The Enterprise account is mainly used by companies for internal management and it requires the owner to approve all of the followers. Once they are satisfied with the results, they can decide to open their own account and transfer all of the followers they already have to it.ĭifferent Kinds of WeChat Official Accounts This option is very popular among foreign companies especially if they want to test the WeChat environ ment.

Moreover, this type of account will not allow you to use WeChat Advertising. Your logo and name will still appear on the account, but the info page will be connected to the 3rd-party Chinese business. This solution is a lot faster since it will take only about 7 business days for the request to be processed.

Open a WeChat Official Account using a 3rd-party Chinese license.That enables you to freely advertise on WeChat and your company’s legal name will appear on the info page, which will add trustworthiness to your business. The advantage of this first option is that you will be the owner of your WeChat Official Account with total control over it.On top of that you need to pay a service fee to the agency that will open the account for you.

#Creating content for wechat official account registration

The registration request must be submitted to Tencent for review and plus an annual fee of $99.

#Creating content for wechat official account license

The process to open an account using your overseas business license is long and it takes between 2 to 4 weeks.

Registration through an overseas business license.

This type of account enables businesses to officially use WeChat to promote their products or services to send push notifications to their followers, to manage customer care, to redirect to their website or e-commerce site, and more.įoreign companies who do not own a business license in China have two options to open a WeChat Official Account: WeChat Official Accounts are the equivalent of Facebook pages. Therefore, in this article we will discuss how a foreign company can open a WeChat Official Account and how to use it to promote your brand and reach a broader audience. Without WeChat, your marketing strategy in China would never be as successful. However, when you consider that the average Chinese user spends 1/3 of their time on their smartphone using WeChat, it is well worth the effort. Opening a WeChat account is not as straightforward as with other social network platforms and managing a WeChat account requires a learning curve. If you want to use WeChat to promote your business in China, you must have a WeChat Official Account and understand how to manage it.